Intango Ventures Invests in Arena.im to Bring CDP and Customer Experience to Consumer Facing Enterprises

We are happy to announce that Intango Ventures has invested in Arena.im, a Sunnyvale-based AI experience and customer data platform for consumer enterprises.

Think of Arena.im as a private, white-label infrastructure of Google and Facebook for consumer facing enterprises.

Paulo Martins (Co-founder and CEO) and Rodrigo Reis (Co-founder and CTO) founded Arena.im back in 2016 with a goal to disrupt the Customer Data Platform market and offer enterprises the ability to manage their own customer experience data, and media companies the power to provide the best live experience for their audiences directly from their digital properties.

What is Arena.im?

Arena.im is a Real-time Experience and Customer Data Platform (CDP) for consumer enterprises to build personalized content experiences throughout their customer’s data. Through a powerful AI technology, Arena.im enables media, publishers, broadcasting and telecoms to build meaningful experiences that translate into revenue. From bloggers to large enterprises, from Oscars to Super Bowl, Arena.im is ideal to manage any type of real-time experience and drive engagement, conversion and monetization.

Why did we invest in Arena.im?

In a world where Facebook, Google and Amazon have tons of customer data points in which they leverage for their marketing and advertising offerings, Customer Data Platform is the only option for customer facing enterprises who wish to take control of their customer data. The CDP market sees a yearly double-digit growth and is estimated at $10B – $50B in 2020 (depending on where are you looking).

Arena.im is disrupting the CDP market with a fresh approach and great product offerings for both enterprises and SMBs.

Arena.im is working with the largest media groups and have grown rapidly in over 120 countries and reaches over 100 million monthly page views. Arena.im serves more than 1,000 customers including Microsoft, Fox Sports, Sony Music, Globo Group, DMG Media and Rogers Communications.

With this investment we are joining top tier investors including RedPoint Ventures, Plug and Play, TechStars, Globo Group and others.

Arena.im joins the Intango Ventures portfolio and the Intango family. Intango Ventures, the CVC of Intango, provides not only capital but also access to Intango’s global customers, partners, and network of the media industry connections. It offers technical and business advice from industry veterans and experienced entrepreneurs as well as access to the collective experience and business connections of our portfolio companies. Our goal is to partner with companies that can benefit from our media expertise and global perspective.