On June 11th, 2018, Intango hosted an AdTech startup competition, giving a platform for eight startup founders to pitch their ideas in front of a panel of five judges from Intango, Facebook, TheTime, TheMarker/Ha’aretz and Datorama, in search for the most promising disruptive technology. In the crowd, there were investors, entrepreneurs and AdTech professionals.
Overall, it was a great event, one that saw a delegation of top Grman advertising executives visit our offices, listen to presentations and experience firsthand the vibrant Israeli AdTech scene.
This competition is a natural progression of our company’s activity and fits perfectly our philosophy that views innovation as the lifeblood of a tech company. As such, we always try to preserve our startup mentality, which is the feeling that leads you to jump into the abyss believing you will land on solid ground.
Having been in the business for quite some time and seeing our fair share of successes and failures, we have come to view ideas like seeds, who will struggle to grow and flourish without the right amount of sunlight, water and whatever plants need (good thing we’re not gardeners).
As a first step, we created the Intango AdTech Accelerator program, which provides founders with all the tools and environment they need to take their startup to the next level.
Wanting to establish a friendly forum where AdTech professionals could learn, exchange ideas and grow, the Accelerator program started sponsoring and hosting a series of meetups, where you learn about the industry’s current state and the directions in which it is headed, as well as do the all-important task of networking.
And what better way there is to create excitement in our field than to organize an AdTech startup competition.
So we composed a diverse panel of judges, invited an AdTech-loving crowd, and selected eight Israeli startups that we felt have breakout potential:
In the end, Coolix was the startup that most impressed the judges and the crowd, earning its founders Elyakim Drori and Michael Shapiro, a $10,000 prize. And in conclusion, we wish future success to all finalists. We hope to meet you and cooperate with you somewhere down the line.