Playgorithm Joins Intango AdTech Accelerator to Boost Engagement and User Value

We are excited to announce that the gamification platform developer Playgorithm was chosen to be the first start-up to take part in our recently launched AdTech Accelerator program. This recent addition was made to increase traffic quality and user engagement for publishers and advertisers alike.

What is Intango’s AdTech Accelerator?

It’s a six-month-long program where promising startups in the field of AdTech receive business and technical mentorship from us, access to our existing customers and partners, a chance to work within our network and an opportunity to license the startup’s product to our partners. The program also provides space to work with us side by side in our Tel-Aviv offices, a media budget of $20,000, legal and bookkeeping support and an optional follow-on investment. Click here for more information about the program.

What Is Playgorithm?

A developer of an interactive content gamification SaaS platform, Playgorithm creates new monetization e-commerce, distribution, content marketing and data solutions for brands and publishers. The company’s varied platforms enable social engagement based on users’ habits of content consumption, providing a variety of seamless game units that boost session durations, revenue, and enrich content. Clients can gamify, link and transform their content into various interactive gaming experiences in a quick and straightforward implementation process. For more information, visit their website.

Why Did We Choose Them?

Eran Savir, head of Intango’s AdTech Accelerator, explains: “We believe that this partnership will further push us to the forefront of the Ad Tech industry. Playgorithm has great technology and an experienced team. We are sure that there is a mutual benefit for both companies to work together and leverage Playgorithm’s product and technology for the benefit of Intango’s customers and partners.”

Playgorithm’s Co-founder and CEO Chen Malka adds that “being mentored and guided by one of the leading companies in the ad tech industry is a great honor and opportunity for us. Having the ability to test everything we do in a real environment eliminates a significant part of the unknown that’s inherent to building a startup. I believe we are a good fit because although Intango is an established company, it operates with the energy of a startup, always looking for innovations. That’s why we feel that this is the perfect working environment for us to grow our business in.”

“We know from experience how difficult it is to build a company from the ground up,” said Savir.  “Too often good ideas and real entrepreneurship spirit are ruined by lack of resources or the right working environment. We wanted to change that and give a real opportunity to people who show real promise.”

Your Chance

So if you’re building an awesome product that falls into one of the categories that interest us and if you think that we can bring value to your venture, please get in touch with us for an introductory meeting. You can also email us directly at acc@intango.com.