Intango Ventures Invests in YOURSTORY to Empower eCommerce D2C with Online Expertise

We are happy to announce that Intango Ventures has invested in YOURSTORY, an Innovative international eCommerce startup.

Liat Tessone, Co-Founder and CEO (29) and Omri Tal, Co-Founder and CMO (31), who are also a husband and wife, founded YOURSTORY in June 2017 with a mission to leverage their passion for eCommerce with their online marketing experience and user acquisition know-how, looking to build a global eCommerce company. Starting with just $3,000 of their own and working from their living-room, the company quickly took off and has grown to become profitable and one of the fastest growing eCommerce startups in Israel.

What is YOURSTORY?

YOURSTORY is an innovative eCommerce startup primarily focused on a direct-to-consumer model (D2C), running a global operation in the US, Israel, China and the Philippines and serving hundreds of thousands of customers around the world.

YOURSTORY create international fashion eCommerce stores and brands, one of which is Mapo-Style with a sophisticated backbone to manage marketing, fulfillment and customer experience.

Online Marketing

YOURSTORY is promoting its stores wordwide by using reach data, great marketing know-how and amazing targeting abilities, together with strategic partners such as Google and Facebook.

Digital Creative

By doing creative in-house and A/B test new creative and products constantly, YOURSTORY is able to increase its target audience and understand what its customers like the most.

Sourcing & Brand Development

Constantly improving operation by taking full control of the supply chain, from manufacturing to fulfillment while looking to delight its customers by delivering new products & trends at peak speed.

Why did we invest in YOURSTORY

In the past few years we are following a growing trend of a new generation of disruptive brands that are shaking up retail: Direct-to-Consumer (D2C) eCommerce companies that build, market, sell, and ship their products themselves, without a middleman. At a time when millennials are at the forefront of driving change in the economy, customer expectations are shifting with preferences for more streamlined purchase experiences, maximum convenience, and an authentic brand experience.

When we first met Liat and Omri, they did not come to us looking for funding, but for advice.
We immediately saw the potential in cooperating with YOURSTORY and were excited by Liat and Omri’s passion and vision along with their unique know-how of user acquisition, eCommerce and retail global operations. We saw this as a great opportunity to leverage Intango’s expertise in user acquisition, user experience and global business operations.

While the most important core expertise of D2C companies relies on perfecting the business models, distribution, user acquisition and business operations we are sure that with this partnership, the whole is more than the sum of its parts.

YOURSTORY joins the Intango Ventures portfolio and the Intango family. Intango Ventures provides not only capital but also access to Intango’s global customers, partners, and network of the media industry connections. It offers technical and business advice from industry veterans and experienced entrepreneurs as well as access to the collective experience and business connections of our portfolio companies. Our goal is to partner with companies that can benefit from our media expertise and global perspective.